Besides beauty blogging, Chloe has expanded her presence into vlogging about travel, fashion, and sharing insights on luxury brands like Gucci, Chanel, Prada, Louis Vuitton, and Hermes. Despite her petite frame, Chloe's fashion sense is highly regarded.

Initially pursuing a degree in Economics and Finance at RMIT University in Ho Chi Minh City as per her family's wishes, Chloe later switched to Digital Marketing, finding it more aligned with her passions. She is also admired for her proficiency in English.

Addressing rumors of being a "rich kid" on YouTube for fun, Chloe clarifies that she has never sought financial support from her family for her YouTube endeavors, choosing instead to invest her own money into purchasing cosmetics and filming equipment.

Her YouTube channel has reached approximately 411,000 subscribers, with her TikTok account amassing over 144,000 followers and 1.7 million likes. In 2017, she was among the top 4 most influential personalities in the beauty sector on social media at Influence Asia.

Chloe shares a close relationship with many beauty bloggers, including An Phương. After overcoming a period of misunderstanding, they have since reconciled and often appear together at events. Chloe is also friends with rich kid Primmy Trương (Phan Thành's wife).

When announced as the face of an e-commerce platform, sharing the stage with Miss Universe Vietnam Thùy Tiên, Chloe expressed her honor and excitement for the opportunity, highlighting her commitment to representing the brand with integrity.

Despite her affluent background, Chloe emphasizes the importance of financial independence. Her journey in the digital world is a testament to her self-reliance, showcasing her efforts to succeed on her own merits without leaning on her family's wealth.

Coming from a family with a strong presence in the real estate market, Chloe's upbringing exposed her to the world of business and luxury from a young age. This background has not only influenced her taste and understanding of luxury brands but also instilled in her the value of hard work and the importance of creating her own success story.

Chloe Nguyễn's approach to beauty blogging is characterized by her authenticity and the quality of her content. Her willingness to share personal skincare routines, makeup tips, and honest reviews of high-end products, combined with her insight into the luxury lifestyle, sets her apart. Her content resonates with viewers looking for authenticity in the beauty blogging sphere.

Chloe envisions her brand as a platform that not only showcases beauty and fashion but also empowers her audience. She aims to inspire her followers to pursue their dreams and find their unique style. Chloe's brand is about more than just aesthetics; it's about making a statement and embracing individuality.

Maintaining a balance between her private life and her public persona is crucial for Chloe. She manages this by setting clear boundaries about what she shares online, ensuring she keeps certain aspects of her life just for herself and her family. Chloe believes in being genuine with her audience but also emphasizes the importance of privacy and mental health.

Chloe's journey hasn't been without its challenges, including public scrutiny and the pressure to uphold her family's reputation. She has faced criticism and misconceptions due to her "rich kid" label but has overcome these by focusing on her work and proving her talent and dedication. Chloe's resilience and commitment to her passion have helped her navigate through these challenges.